netwit 2.01

#wikileaks #USembassycable #social media #Indonesia [http://bit.ly/hUj0Zy]



WikiLeaks: the latest developments
Turkish airbase used as refuelling stop for US rendition flights and fears on ‘Baby Doc’ Duvalier, plus social media strategy in Indonesia and the latest WikiLeaks news and views

* Guardian summary

Indonesia cable:

US embassy cables: Jakarta embassy requests $100k for its social media strategy

* Indonesia’s emerging Internet community:

“….roughly 10% of the population able to access the internet at least monthly, this represents over 25 million people, nearly half of whom are on Facebook. ”

* Mission Indonesia requests $100,000 immediately in order reach a goal of 1 million Facebook fans in just 30 days — just before POTUS visit.

” 6. This money would be used in three areas. First, it would increase direct advertising via Facebook. Currently, Embassy Jakarta spends less than $25 per day on advertising, and nets between 300-400 new fans daily. Increasing this tenfold over 30 days, results in a gain of 100,000 to 120,000 fans. The funds would also be used to promote the visit and our fan page as the place to learn more by extensively advertising on Indonesian online portals, banner ads, YouTube, Twitter, and other promotional efforts, including embedding bloggers, contests and giveaways, and using SMS technology. With over 100 million mobile phone users in Indonesia, texting is a powerful way to include a huge audience. Partnering with a major telecom provider, we can encourage Indonesians to sign up for real-time updates via their cell phone — a great way to reach those not yet online about the visit. Cost: $60,000.

7. Another key promotion strategy to generate interest will be offering a “golden ticket” via Facebook. We propose making a dream come true for one lucky Indonesian, by providing an opportunity to meet POTUS during his visit. If the White House approves, we could invite fans to post why they should meet President Obama, and in doing so, use our social media platform to connect fans to the visit, as well as build excitement beforehand and follow-up coverage afterwards. In addition, we could partner with a local TV station to have a “finalist” show and increase coverage. RSO would ensure any winner(s) are vetted for security issues. If the White House would not agree to this, an alternate “dream prize” might be an educational trip to the U.S. Cost: $15,000.

8. Third, in order to implement these ideas in this limited time-frame, we need short-term expert help on this promotion in the form of a qualified local digital marketing agency, who could assist the Embassy’s new media team (currently one officer and three FSNs working on it part-time). Cost: $25,000.”



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January 18, 2011 - Posted by | cognitive infilltration, FaceBook, Indonesia, Mission Indonesia, P2P, Peer-to-Peer, POTUS, social media, social networks, Twitter, U.S. diplomatic cables, U.S.Embassy cables, WikiLeaks, YouTube

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